Posted by: Kathy Temean | October 5, 2020

Opportunity: Yeehoo Press – Call for Submissions – Writers and Illustrators

Yeehoo Press is dedicated to publishing fun, enchanting, and socially responsible children’s books for audiences around the world. Yeehoo books are currently being published and sold in English and Simplified Chinese editions.

Headquartered in Los Angeles, California, Yeehoo Press is part of Shanghai Yihe Industrial Co., Ltd (SYIC), which was founded in August 2007. SYIC publishes over 200 titles per year, reaching an annual output value of $15 million. SYIC, with support from its publishing partner, Phoenix Publishing & Media Group (PPMG), a large-scale, state-owned enterprise, maintains its publishing activities in China and seeks further opportunities in the domestic market, while Yeehoo Press strives to develop international publishing activities in a global market. The two companies work together through the sharing of resources and information.

Yeehoo Press publishes books in the following three sections:

Children’s Books:

We create and publish fun, enchanting, and socially responsible children’s books for audiences around the world, with an emphasis on quality writing and appealing illustrations.

Phoenix English Magazine:

Phoenix English Magazine is an English learning magazine aimed for readers in China, providing language-learning materials as well as introducing readers to different cultures of the world Additionally, we select informative monographs on educational theories from around the globe, and publish their Chinese editions. We inform educators in China of the latest breakthroughs in teaching theories and methodologies.

Arts & Social Sciences:

We select the best books on social science, literature, and art on a worldwide scale, and publish their Chinese editions for readers in China.


Thank you for your interest in submitting your work to Yeehoo Press. Please familiarize yourself with the submission guidelines below to ensure that we are the right match for you and your work. Due to an overwhelming number of submissions we receive each week, please note that if you have not heard from us in six months, we are not interested at this time. No exclusive submissions are required as you may submit your work to other publishers at the same time.

For All Submissions:

  • Send all submissions via email.
  • Attach text-only manuscripts as Microsoft Word attachments. File sizes cannot be larger than 2MB.
  • Send art sample, dummy and other materials via a link.

For Picture Books:


  • Original fiction and non-fiction titles for children ages 0 to 8.
  • Up to 1000 words (not including art notes and/or back matters).
  • Include a query letter in the body of the email.

 Your query letter should include the following:

  • Synopsis, pitch, age range.
  • A bio that describes your occupation, publishing history, social media presence, whether or not you are represented by an agent, and any other information relevant to your submission.
  • Please include titles of up to three comparable books published over the last ten years. Such books should have an audience close to your book in the marketplace.


  • Include URL of your website or online portfolio, with at least ten art samples, including cover design, character design, interior page sample, black and white sketch, and full-color rendering.


  • Up to 1000 words (not including art notes and/or back matters).
  • Include a query letter.
  • Include URL to a PDF dummy in spread layouts, with cover design and at least two full-color spreads.
  • Include URL of your website or online portfolio.

Payment: advance against royalty.

Email Instructions:

  • Send email to
  • The email subject line must read: “PB: (story headline) by (author’s name)” or “ART by (illustrator’s name).”

For Other Genres:

We’ll publish storybooks, chapter books, and middle-grade books in Chinese edition only. The submissions could be in English or Chinese.

Word count:  Up to 50,000 words.

Query letter (in body of email) should include the following:

  • Brief story pitch
  • Short bio mentioning previous publications or other background information relevant to your story
  • Please provide titles for up to three comparative books published in the past five years. These should be books that have a similar audience to your book and that you feel will compare with your book in the marketplace. Briefly explain how your manuscript is different from these books.

Please include the following sample materials:

  • Story synopsis and/or chapter summary
  • Full manuscript
  • Attach manuscripts as WORD documents (preferred) or PDFs


  • Send email and attachments to
  • Subject line should read: “QUERY: (story title) by (author name).”

Manuscript Wishlist

We’ll be continually updating our manuscript wishlist as we evaluate the current and future projects.

Updated Aug 22, 2020.

  • Around the world, such as architecture, transportation, food, clothing, games, etc.
  • Underrepresented voices with universal message, especially those with Asian heritage.
  • Hands-on experiences, such as invention, problem-solving, cooperation, etc.
  • Critical thinking, such as analytical thinking, open-mindedness, differences, etc.
  • Self-identification.
  • Emotions, such as empathy, self-control, jealousy, acceptance, tantrum, grief, etc.
  • Serial Picture Book Project Wrong! Wrong! Wrong!

Wrong! Wrong! Wrong! Project Overview

Young children start to distinguish impossible events (for example, flying tables, talking bread, or apples made of apple jam) from daily life before four years of age. In their childhood, they continue to find events amusing and entertaining that violate daily norms or common sense. To stimulate such joy, there are games, pictures, and nursery rhymes in which deliberate mistakes are made to amuse children and others in which children are tasked to find the mistakes.

Our project Wrong! Wrong! Wrong! aims to stimulate the joy of finding pre-set mistakes in picture books. Our books target 3–6 years old and will present large scenes with one or more mistakes hiding within, with or without a storyline, and ask young readers to search and find.

Here is one example of a scene with one “mistake” in it: On a beach in the summer, people are having fun playing with water, building sandcastles, playing beach volleyball, etc. However, one thing is not right: As the sun is hanging over the right edge, all the shadows are on the left, but the shadow of one basket is on the right.

What This Project Brings to Young Readers

Visual abundance: As children grow, they are willing and prepared to appreciate more complex visual stimuli. Detailed illustrations will attract their attention and encourage them to discover.

Observation training: The task demands young readers focus on every detail they meet. Instead of merely looking at it, young readers must reflect on what they observe at a conceptual level to tell what’s right and wrong.

Knowledge enrichment: To understand what’s wrong, one must know what’s right. The serial books raise questions on what has been accepted as everyday knowledge and help young readers transfer implicit knowledge into explicit knowledge.

Also, please note that these benefits are all self-motivated. The serial books only exhibit objective scenes rather than telling children what to learn. This empowers young readers to find, comprehend, and develop on their own.

Target Audience:

This project is intended for both the Chinese and American markets. Our project will be the first original picture book series to cover the “search and find what’s wrong” area in mainland China.

Our target readers are children aged between 3 and 6 years old. During this period, children become very curious about the world and are open to challenging tasks. Nevertheless, we still hope children aged between 7 and 12 years old will also enjoy our books. We hope parents can also appreciate the books’ tasks, and we aim to provide a situation where children and parents can read (or compete) together.

Suggested Content:

  1. Each book should be able to be read individually, independent of the publishing order.
  2. The main task in the serial books will be finding one or more pre-set mistakes on each page. We value mistakes at conceptual levels more than perceptual ones. For example, fishing in a pool instead of a lake is better than having a horse grow five legs. Also, we value the quality of the mistakes over how many mistakes can be put onto a single page.
  3. Each book will have a topic that organizes all the scenes in it. The topics could be:
  • Domains of knowledge that the mistakes violate, such as daily routine (day and night, home and kindergarten), artifact knowledge (computers, vehicles), natural rules (seasons, gravity, animals), etc.
  • Different kinds of mistakes, such as wrong mental states (a troop of firemen calling for firemen), wrong category (lion eats grass), violation of the essence of an object (brick that floats), etc.
  • Different countries, life scenes, or landmarks that the main characters visit, with local cultures or features that attract young readers.
  1. We welcome sub-topics that add flavor to the books. The sub-topics could be:
  • Hidden characters that keep appearing on each page. After finding the mistakes, young readers can still enjoy finding these additional sub-topics.
  • Other cognitive tasks, such as mazes, pattern-finding, memory challenges, counting, etc.
  • False alarms that look like mistakes but are actually not, such as improbable but not impossible events, local cultural objects, magic shows, modern technology, etc.
  • Other interesting features.
  1. The artwork briefs should be submitted together with the text.

Product details:

  • Page count: 12 spread (24 pages) expected; adjustments can be made accordingly.
  • Book size: 8.5×11 inches or larger.
  • Word count: 200–600 words. We welcome the effort to minimize the use of words

Here is one of the books they are publishing in 2021:

Talk tomorrow,



  1. Thanks for sharing this, Kathy. I’ve been wanting to know more about Yeehoo Press. 🙂


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