Posted by: Kathy Temean | January 28, 2013

What Authors Want

What Authors Want: Third of Published Authors Interested in Self-Publishing Next Book by Jeremy Greenfield for Digital Book World

The lure of self-publishing is showing that it has some appeal even to authors who have been accepted and invested in by traditional publishing houses.

A third of traditionally published authors are interested in self-publishing their next book, according to a new survey from Digital Book World and Writer’s Digest.

The survey, What Authors Want: A Comprehensive Survey of Authors to Understand Their Priorities in the Self-Publishing Era, queried nearly 5,000 aspiring, self-published, traditionally published and “hybrid” authors (authors who have both self-published and traditionally published). It was presented in a keynote presentation at the Digital Book World Conference + Expo.

This trend should be worrisome for traditional publishers, which are struggling to demonstrate to the marketplace that they add value to the publishing process in an era where anyone can publish a book.

Perhaps of even more concern is that two-thirds of hybrid authors are interested in self-publishing their next book. It’s not surprising given the context of the rest of the survey: Time and again, hybrid authors had relatively negative opinions about publishing companies — that they keep too much money, don’t “get” digital and, generally, don’t add much to their publishing process.

At the same time, when offered the opportunity to publish traditionally, nearly three-quarters of hybrid authors are interested and — also good news for publishers — about two-thirds of self-published authors are interested. Not surprisingly, 92% of traditionally published authors are interested. The prestige of a traditional publisher, the wide distribution a publisher can generate and help with marketing were all reasons cited.

The wide-ranging survey also dived into how authors are building their social media platforms, what they think about advances, royalties, ebook prices, agents, ebooks in libraries and more. A full report will be available on in a few weeks.

Pre-order the full report on what authors want here.

Talk tomorrow,



  1. This is definitely interesting, Kathy, and worth knowing. Thank you!


  2. That’s quite an eye-popping proportion of authors wanting to self publish, Kathy!


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