Posted by: Kathy Temean | October 21, 2010

Preparing To Pitch

The 11 Questions to Answer Before Working On Your Pitch

1. What’s the genre of your book?

2. What’s the hook, or what’s most unique or special about your book?

3. Who is the protagonist and what’s the most interesting thing about him or her?

4. Who is the antagonist and how is he/she standing in the way of the protagonist’s goal?

5. What conflict, dilemma or choice does the protagonist face? (Central story question.)

6. What is at stake? What are the consequences of the choice or conflict?

7. What is the catalyst, or the main event that gets the story started?

8. What are the main points of action that drive the plot?

9. What is the setting of the story?

10. What is the interesting backstory that affects your characters in the current story?

11. What is the book’s theme?

Think television commerical; you don’t want the editor or agent to want to sneak out to the refrigerator while you are pitching, so work on delivering an entertaining or interesting commerical for you book.  It will even help you with the book trailer down the road.

Talk tomorrow,



  1. Kathy this is an excellent way to help organize one’s thoughts, thank you for posting!



    • Mimi,

      Soon we all will have perfect pitches.



  2. That’s a good way to look at it. Thanks for the pointers! 🙂


    • Naomi,

      Thanks for visiting and joining the conversation. Hope you stop back, again.



  3. These questions are also helpful to answer when you are struggling with the overall story arc (like me).


    • Mary,

      It seems pitching is getting more important, so thanks for letting me know it was helpful.



  4. I just LOVE checklists, Kathy, and you’re SO good at them! Thank you 🙂


    • Donna,

      Looking forward to seeing you on the 13th. I love lists, too. Just makes it easier to get to the facts, when things are so busy.



  5. Great post Kathy. Love the commercial analogy!


    • Jeannine,

      Did you see I completed the work on your website? I’ve been visiting your blog, but haven’t left a comment. I’ll try to do better with that.



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