Posted by: Kathy Temean | October 26, 2009

5 Ways to Open Your Blog Post

Would you like to pull visitors into reading your blog?  Besides writing a good headline, here are 5 ways to open your post by capturing the reader’s imagination and thus pulling them deeper into your content.

1. Ask a Question

Opening your post with a question is a rhetorical device (hence, the “rhetorical question”) that creates curiosity and gets the reader thinking. If a reader thinks, they are actively engaged, and that is good.

2. Share an Anecdote or Quote

Anecdotes are quick stories that can make people laugh or quickly establish the main point of your post. Quote a recognizable authority or famous person.  This will also work wonders in holding the readers attention in those crucial opening seconds.

3. Invoke the Mind’s Eye

Another powerful way is to produce a mental image in a reader’s mind.  Engaging the imagination is a great opening technique.  Activate the mind’s eye by using words like “imagine,” “picture this,” “do you remember when,” etc.

4. Use an Analogy, Metaphor or Simile

Analogies, metaphors and similes are some of the most powerful devices available when it comes to telling a story in a single sentence. They can capture a reader’s attention and also act to provoke mental imagery that allows  your readers to tell a story to themselves.

5. Cite a Shocking Statistic

Starting off with an interesting factoid is also a great technique. People love interesting data, but remember it must be unique, startling, or even shocking. But make sure the statistic is directly relevant to the point of your post.

Bonus Tip: The third most important part of your blog post is the closing.  Just like you try to do when you are writing a story, try to tie back the close to your opening.  Keeping these things in mind when you post will give you practice on pulling readers into your picture books and novels and that can’t hurt.

Hope this helps,



  1. Oh. I just sorta sit down, type a bit, get distracted by something shiny… (“Yeah, Ame! We can tell!”) Seriously, Kathy, this is great advice. Gonna try it on my next post. Hug!


  2. Ame,
    It was so nice to be in the same group with you, yesterday. You always are a lot of fun to be around.

    I’m going to have to try to follow this, too. I think just sitting down and writing is what most of us do.


  3. This is a great post, Kathy! Thanks for sharing your thoughts and information, which I will definitely use.


  4. Betsy,

    How are things going on your end? Your sister is in my prayers. We talked about you this weekend at the Mentoring Workshop. I shared your cute idea with Norman with the other writers during my time talking about how to market yourself.



  5. I love this information. I am days away from finishing my website and will begin my blog. Thjis is the best food for thought. Thanks, Kathy.


  6. […] 5 Ways to Open Your Blog Posts […]


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