Posted by: Kathy Temean | August 22, 2009

Are You Marketing Yourself?

I know some of you may be tired of me telling you to start marketing yourself, but yesterday I realized that the message was not getting through.  I ran across a couple of authors who weren’t out there screaming to the hills to let everyone know about their new book.  Why?  It has to be that they don’t know what to do.  Now is the time to act. Even if you aren’t published, yet, get started.

The first thing  you should have is a website.  But just having a website doesn’t mean that people will come.  That only worked in “Field of Dreams.”  Increasing targeted traffic to your website should be a top goal of yours.  More targeted traffic means more people might read your book, thus more sales and additional book contracts.  Social media marketing is a powerful way to bring targeted traffic to your website.

When you interact with people, you build a relationship and trust.  Offer something of value and have discussions, people will come back.  Get started.

  1. Targeting: Social websites (Facebook, Twitter, Linked, Reddit), blogs and forums are generally specific to a particular subject. Participate and be active on sites related to your niche, these will be places where your targeted customers spend time.
  2. Participate: Be an active participant, a part of the community. Interact with others and become known. Be involved and post regularly. If you don’t have time, find someone else who will take this on.
  3. Blogging: Having a blog is an essential part for social media marketing. Write about topics that interest your ideal targeted customer. If what you write is fresh, original and important, you will attract both attention and links from other bloggers.  A blog is also a powerful tool to gain backlinks to your website every time you post or comment.
  4. Build Links: Links from other social media sites including blogs are very valuable in building your search rankings. Original and informative posts serve as linkbait which will drive your search rankings higher and higher.
  5. Build Authority: By participating and interacting in forums and social networking sites, you will build a reputation as an expert in your field. People like to do business with people they know and respect.
  • High Return Rate: If done by yourself, costs are limited. to only time and the benifits will often exceed the cost.  It would take you thousands of dollars to buy the exposure that social media has the ability to give you.  Except for your time, it is free.  So the benefits that far exceed your costs.
  • Social Media Networks and tools:

    Four services dominate the use of social media networks and tools: LinkedIn (79.3% of respondents now using), Facebook (77.2% now using), Twitter (75.3% now using). Use of blogs follows closely behind, with 68% of businesses currently using them. Only 17.2% of organizations use MySpace for business.

    Hope I have convinced you to get started.  Kathy

    www.temeanconsulting.com


    Responses

    1. I enthusiastically second Kathy’s advice. Marketing is important, even if you’re not yet published. When I was describing one of my works-in-progress to an agent, she mentioned she had already read about it on my website, http://www.lauriewallmark.com.

      Like

    2. This site rocks!

      Like

    3. Cool site, love the info. I do a lot of research online on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks, 🙂

      A definite great read.. <a href="http://wiki.hudson-ci.org/display/~bill-bartmann&quot;

      -Bill-Bartmann

      Like

    4. […] Social Media Marketing Yourself […]

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